New Sponsorship Opportunites For Colleges and Universities

Colleges are increasingly leaning toward seeking more sponsorships in the area of naming rights for arenas and event signage. Generally the work on sponsorships is completed prior to the construction of the arena. The sponsorship serves as a revenue foundation to pay for a significant portion of the project. Corporate sponsorships of sky boxes has long been a lucrative avenue in raising revenue for new athletic facility construction. New Stadium construction is still a relatively untapped revenue stream.

The list of possibilities for corporate sponsorships are numerous in the areas of athletic training facilities, athletic housing, sky boxes for stadiums and arenas, and can be applied to other athletic theme buildings and facilities. This is a revenue source that is trending upward toward growth. It is also an area of tremendous opportunity.

In pursing this relatively new form of sponsorships, athletic administrators should be aware that sponsors are in it for a return on investment. They are also seeking exposure. With the the ability to obtain exposure and a return on investment constantly decreasing through traditional media, this new form of sponsorship opportunity may be a great new revenue source and a winning proposition for both the college and the sponsor.


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